by David Patterson | Mar 29, 2012 | Blog |
I recently received an email request purporting to come from the president of the alumni association of a large private university. It asked me to call the vendor who was preparing a new alumni directory so that I could verify my information. What a scam! The email...
by David Patterson | Nov 2, 2011 | Blog |
Nonprofit organizations are not entities with the principal mission to sell their goods and services in a way that maximizes the profit that reaches the bottom line. After all they are called nonprofits. However many nonprofits do have an earned income component. And...
by David Patterson | Jun 21, 2011 | Blog, Social Media & eFundraising |
If you are managing a nonprofit or some aspect of a nonprofit’s fundraising and have not yet found yourself faced with the question of what to do about online social network participation, you will be—and more likely sooner rather than later. Year after...
by David Patterson | Jun 6, 2011 | Blog |
African American and Hispanic adults are more likely to make charitable donations online than Caucasian adults, according to a study jointly conducted by Georgetown University Center for Social Impact Communications and Ogilvy Public Relations Worldwide and released...
by David Patterson | Mar 31, 2011 | Blog |
March 31, 2011: Sometimes you just have to wonder about an organization. The other day I received a solicitation letter for the annual campaign of a major nonprofit of which I am a member. The letter began “Thank you for your generous support of the (name). As a...
