African American and Hispanic adults are more likely to make charitable donations online than Caucasian adults, according to a study jointly conducted by Georgetown University Center for Social Impact Communications and Ogilvy Public Relations Worldwide and released in June, 2011.
- Hispanics 39%
- African Americans 30%
- Caucasians 24%
The study delineates beliefs regarding the support of causes, involvement in specific causes, and sources of information about causes for the three ethnic groups. The three groups ranked their belief in the support of causes in the following order:
Caucasians
Supporting our troops
Feeding the hungry
Bullying
Tea party movement
Global Warming
Childhood obesity
African Americans
Childhood obesity
Supporting our troops
Breast cancer
Feeding the hungry
Bullying
Global Warming
Hispanics
Supporting our troops
Global warming
Bullying
Gay marriage
Breast cancer
Feeding the hungry
Read a PDF of the study findings.