Campaign Planning

A successful fundraising campaign begins with planning. If you haven’t planned well, your campaign is guaranteed to fail.

Articles about Campaign Planning

A Campaign Deferred Is a Campaign Defeated

Disasters and crises can occur anywhere, at any time. Hopefully they won't have the impact of mega-disasters such as the September 11, 2001 terrorist attacks or of 2005's hurricane Katrina. However, even disasters of considerably less magnitude can impede the...

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Major Gifts Campaign Checklist

A successful Major Gifts fund-raising campaign is not magic. It is a straightforward, concise process of executing well-defined components arranged in a step-by-step progression. I know this to be so because I have seen it done over and over again—starting at A and...

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In Search of the Elusive Major Giver

What a Major Giver is How to find them What you need to have in place before conducting a Major Gifts Campaign Your organization needs money. Big money. The kind of money you can't raise by going out and asking for donations of $10, $20, $100, or perhaps even $1,000....

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Campaign Solicitation Kits

"For Want Of A Kit A Campaign Was Lost?" A little neglect may breed mischief: "For want of a nail, the shoe was lost; for want of a shoe, the horse was lost; for want of a horse, the rider was lost; for want of a rider, the battle was lost." B. Franklin: Poor...

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