by David Patterson | Sep 16, 2015 | Small Gifts Campaigns, Social Media & eFundraising |
Website pages are an important part of any fundraising campaign. When the fundraising effort is made online only, the online campaign landing page (OCLP) can be the difference maker. It can speed or impede the giving process. As things stand now all online fundraising...
by David Patterson | Apr 14, 2014 | Funding Sources & Donors, Social Media & eFundraising |
Nonprofits should reach out and develop a base of support among single women, and a social-media strategy should be an important part of that effort. The evidence for both the importance of unmarried women as donors and social media as a key way to interact with them...
by David Patterson | Aug 25, 2012 | Donor Relationships, Social Media & eFundraising |
As the 20th century drew to a close, we had come to think of fundraising as a mature, well developed discipline. But then came the emerging technologies of the 21st century. These game changers have already given us communication and transactional media that could...
by David Patterson | Jun 21, 2011 | Blog, Social Media & eFundraising |
If you are managing a nonprofit or some aspect of a nonprofit’s fundraising and have not yet found yourself faced with the question of what to do about online social network participation, you will be—and more likely sooner rather than later. Year after...
by David Patterson | Feb 24, 2011 | Small Gifts Campaigns, Social Media & eFundraising |
How the Smallest of Gifts Combined with the Impulse to Give Can Yield Real Results Nobel-Peace-Prize-winner Muhammad Yunnus founder of the Grameen Bank Micro-giving is most often thought of as the charitable donation of small increments of money from individual donors...
by Tony Poderis | Jan 9, 2002 | Social Media & eFundraising |
The excitement surrounding Internet fund-raising and its hoped-for windfall of support for non-profits reminds me of when direct mail and telefunding were new to the fund-raising scene. However, Internet fund-raising is causing an even greater stir in the non-profit...
