by David Patterson | Apr 14, 2014 | Blog |
Check out the article I just posted on why single women are an extremely important segment of a nonprofit’s donor base and why social media should be an important part of your strategy to reach and nurture relationship with them. The infographic below only tells...
by David Patterson | Apr 14, 2014 | Funding Sources & Donors, Social Media & eFundraising |
Nonprofits should reach out and develop a base of support among single women, and a social-media strategy should be an important part of that effort. The evidence for both the importance of unmarried women as donors and social media as a key way to interact with them...
by David Patterson | Sep 4, 2013 | Fundraising Policies & Practices |
There are members of the boards of trustees of nonprofit organizations who would like to lessen, even eliminate, the fundraising responsibility that comes with their position. Doing so is not wise, but that has not stopped some boards from establishing other bodies...
by David Patterson | Oct 2, 2012 | Blog |
A friend of mine who owns a business recently told me he had contacted an educational organization about making a $50,000 gift. It was to be his first gift to the organization. Now, this was my friend making the contact, not the educational organization making a...
by David Patterson | Aug 25, 2012 | Donor Relationships, Social Media & eFundraising |
As the 20th century drew to a close, we had come to think of fundraising as a mature, well developed discipline. But then came the emerging technologies of the 21st century. These game changers have already given us communication and transactional media that could...