Nonprofit organizations are not entities with the principal mission to sell their goods and services in a way that maximizes the profit that reaches the bottom line. After all they are called nonprofits. However many nonprofits do have an earned income component. And all nonprofits need to respond to inquiries in a timely fashion, especially when those inquiries touch on the possibility of a donation.  So the question is, how quickly does your organization respond to inquiries, and do you do it speedily enough? Before you answer, read the next paragraph.

According to the Harvard Business Review, companies that contacted potential customers within an hour of receiving a query were nearly seven times more likely to qualify the lead as those that contacted the customer an hour later — and more than 60 times as likely as companies that waited 24 hours or longer.

Now, is your organization responding quickly enough?