by Tony Poderis | Feb 1, 1999 | Campaign Organization & Management |
Generally, the first step in asking prospects to make a donation is to send them a letter. This is true no matter the type of campaign or potential size of gift. In the small-gifts division of an annual campaign the letter may be the only step, although I would...
by Tony Poderis | Sep 1, 1998 | Capital Campaigns |
A capital campaign raises money that will be spent to acquire or improve a physical asset. The most common use of a capital campaign is for the purchase, construction, or renovation of a building (commonly referred to as “bricks and mortar”). However, an...
by Tony Poderis | Jul 1, 1998 | Annual Campaigns, Trustees & Volunteers |
All of your organization’s fund-raising campaigns must have the leadership and the financial support of your Board of Trustees. The most important of those development efforts should be the raising of funds necessary to maintain and enhance your...
by Tony Poderis | Apr 1, 1998 | Campaign Planning, Funding Sources & Donors |
No one would argue the fact that every fund-raising campaign needs a goal and that everyone connected with the campaign, including prospective donors, needs to be aware of that goal. Then why do people so often fight the setting of a goal for each prospective donor...
by Tony Poderis | Jan 1, 1998 | Capital Campaigns, Endowment Campaigns, Membership, Sponsorship & Underwriting Campaigns |
In the nonprofit world, when it comes to “memberships,” we seem to be of two minds. On the one hand are memberships that convey benefits in exchange for a fee, and on the other, those that recognize donors for gifts made. Fee-Based Memberships In fee-based...