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Asking For The Money:
“If You Don’t Ask
You Don’t Get”

by Tony Poderis | Feb 1, 1999 | Campaign Organization & Management | 0 comments

Generally, the first step in asking prospects to make a donation is to send them a letter. This is true no matter the type of campaign or potential size of gift. In the small-gifts division of an annual campaign the letter may be the only step, although I would...

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