Email and social media are absolutely great tools for soliciting and achieving small gifts. That’s especially true for mini campaigns trying to raise money for tightly defined specific purposes. You develop a strategy for taking the campaign to the digital marketplace—usually email and various social media—then create a landing page that those tools will send prospects to.

Then you sit back and wait to count the money, right?

Not so fast there. What about that landing page and its role in the process of solicitation, giving, and fulfillment? That landing page can make or break your campaign. Read the new article Building a Small-Gifts Campaign Landing Page to learn important dos and don’ts of online mini campaigns and small gifts.