March, 18 2011: In the past decade, Google has provided a number of tools and opportunities that have been attractive and useful to nonprofits—everything from site search engines to grants for their AdWords program. Now they have announced on the Google for Nonprofits Blog a plan and new site to better organize those products and services that they feel best fit nonprofit needs. Some are free and some cost. Included on the new Google for Nonprofits site are:
- A unified application for Google grants that include up to $10,000 per month in AdWords advertising
- Discounted, and in some instances free, Google Apps for nonprofits
- A marketplace of Google certified partners offering services to nonprofits
The above is just a sampling of what’s on the full site. Google offers many great products and services, and they have a good track record of being supportive of nonprofit organizations. I’ve used their Google grants and other of their offerings. My websites live on Google Analytics. It is a truly great free service. However, I always read the fine print whenever anything is offered to me at reduced rates or for free.