Before a nonprofit organization embarks on planning a fundraising campaign it needs to assess its readiness to seek support. Does it have the resources, opportunity, and self understanding to successfully fundraise? What is the value proposition it will take to potential donors? Is it visible enough within its community to even get a hearing? How strong, concise, and clear is its statement of mission?
Those are just a few of the questions that must be answered before a nonprofit embarks on a fundraising campaign. An organization ready to fundraise needs to have an involved and committed board willing to lead the way. It needs to have identified and validated a base of supporters.
Before a nonprofit even starts to plan a campaign, it needs to have an overall fundraising plan.