Community & Communications
Nonprofit organizations exist within a community for the benefit of a community. Those communities can be loosely defined. Some are geographic; others are not.
Nonprofit fundraising is based on appealing to a concern, interest, or care shared by a critical mass of people—a community. A nonprofit organization succeeds in raising funds from that community through conversation with it.
We can call it communications, marketing, public relations, or whatever we want, but a nonprofit that expects to successfully raise money with which to carry out its mission must speak with and listen to its communities. Support for a nonprofit grows out of a community’s belief in the mission of, knowledge and understanding of, and engagement with that nonprofit.