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Articles


Fund-Raising Planning


In the Beginning All fund-raising campaigns must begin with a realization that the organization needs money...


Nonprofit Fund-Raising Demystified When it comes to fund-raising, there are truths and myths...


Don't Make Your Organization's Statement of Purpose A”Mission Impossible” We read in all of the right publications and we are told by the...


Know Your Organization You start the process of becoming a fund-raiser for an organization when you first become involved with the organization...




Greetings from America: How U.S.-Style Fund-Raising Can Work in Your Country I have presented fund-raising workshops in many countries...




Develop Your Fund-Raising Plan with Consensus Are you working on a fund-raising plan—or planning to...




Developing a Communications Strategy For the Development Operation If a nonprofit organization wants to maximize its contributed income ...




Campaign Feasibility Studies: Taking the Time to Find Out whether the Time Is Right  A campaign feasibility study is a tool a non-profit uses...


Accept Fundraising Feasibility Study Results No Matter How Painful Feasibility studies have something to tell you. Make sure you listen to all of it...


Check Out Your Organization's Fund-Raising Readiness and Learn the Secret Of Fund-Raising Success For many people, fund-raising is the stuff...


Major Gifts Campaign Checklist A successful Major Gifts fund-raising campaign is not magic. It is a straightforward, concise process of executing...


Fitting Annual, Endowment, Capital, Sponsorship & Underwriting Campaigns into Your Organization's Plans and then Making Them “Sing” Remember those great old movies with Mickey Rooney and Judy Garland...




How Board Members Can Become Effective Fund-Raisers So, you've been asked to join the board of a non-profit organization, or maybe you're already...


Building Donor Loyalty


Chapter 1 A Goal for Every Organization


Chapter 2 A Strategy for Cultivating Relationships


Chapter 3 What You Need to Know about Your Donors


Chapter 4 The Importance of Being donor Centric


Chapter 5 Tactics for Cultivating Relationships


Chapter 6 Stewards of Other People's Money


Chapter 7 Tools for Donor Cultivation


Chapter 8  Surveying Your Donors




Annual Campaigns: Once a Year Every Year An annual campaign is best described as a campaign conducted each and every year for...


Sponsorships and Underwriting Campaigns Sponsorships and underwriting are different labels for basically the same thing: funding donated for the...




Endowment Funds Go on Forever But an Endowment Campaign Should Not There comes a time in an endowment campaign when the initial urgency...




Setting an Endowment Campaign Goal How do we begin to set a goal? You first set a “target” goal, based on what you must accept as very loose factors...




Making Your Endowment Funds Work for Your Organization Whether you already have some form or endowment or are about to embark...


How Much Endowment Is “Right” for Our Organization Is there a "standard" or"industry" percentage ratio of our endowment funds...


Capital Campaigns: Building for Now A capital campaign raises money that will be spent to acquire or improve a physical asset. The most common...


How Long Should Donors Have to Fulfill Fundraising Pledges Think twice before setting a deadline for pledge payment, especially a short one...




Challenge/Matching Gift Programs for Your Fund-Raising Campaigns Challenge grants are indeed challenging to fulfill, and once secured...


Debt-Elimination Fund-Raising Campaigns How can your organization raise the money it needs to pay off...




Fund-Raising with a Net: the Internet The excitement surrounding Internet fund-raising and its hoped-for windfall of support for non-profits...




Should Your Organization Sell Products & Services to Raise Money? I am made increasingly aware of the conflict non-profit organizations...




Cultivate a “Grass-Roots” Fund-Raising Campaign for Your Organization Many non-profit organizations serve individuals who pay...




Your Organization's Next Special Event: “Fund-Raiser” Or “Friend-Raiser?” Should a special event be focused on making friends for an...




Nine basic truths of fund-raising The nine basic truths of fund-raising listed below are taken from the introduction to...



Sources & Prospects


Tapping the Philanthropic Well Principal Fund-Raising Myth: It's common knowledge that corporations and foundations give most of the money...


Corporate Matching of Employees' Gifts to Your Organization A number of resources provide listings of companies having gift programs that...


In Search of the Elusive Major Giver Your organization needs money. Big money. The kind of money you can't raise by going out and asking...


Rating and Evaluating Prospects: Whom Do You Ask For How Much? No one would argue the fact that every fund-raising campaign needs...


Annual Fund Giving & Getting Guidelines for Trustees All of your organization's fund-raising campaigns must have the leadership and...


Donor List Selling or Exchange with Other Non-Profit Organizations Many non-profit organizations exchange with other non-profits their...


Pro Bono Services for Your Organization The dictionary definition of pro bono fits well with non-profit organizations, which themselves are...


Solicitation of Vendors A non-profit organization's intention to solicit its vendors for cash contributions in support of its general operating...


What To Do When Foundations Have Walled Themselves Off from Your Organization Reaching out to foundations that have predetermined...


Single Women Fundraising Sweet Spot Nonprofits should reach out and develop a base of support among unmarried women, and social media...











Organizing Campaigns



A Campaign Deferred Is a Campaign Defeated Disasters and crises can occur anywhere, at any time. Hopefully they won't have the impact of...




How to Recruit Your Volunteer Fund-Raising Team Volunteers are the lifeblood of a development operation, and trustees are the most important...




12 Things You Should Know About Setting A Capital Campaign Goal A capital campaign raises money that will be spent to acquire or improve...


Campaign Solicitation Kits A little “neglect” of the packet of information we produce to support our fund-raising campaigns...


Should an Organizaton Have a Formal Gift-Acceptance Policy? I am often asked—and it is a recurring topic in fund-raising forums...



Managing Campaigns



Designing a Communications Plan to Enhance Your Fund-Raising Campaign A well-conceived communications plan will be essential to the success of your campaign, especially...




Making The Development Office a Fund-Raising “Clearinghouse” The fund-raising “left hand” not knowing what the “right hand” is doing when...




Membership Campaigns: The “How-To” You want to introduce a membership campaign, preferably as part of the Annual Fund Campaign...




The Name Is the Game: Memberships and Named Gift Opportunities In the nonprofit world, when it comes to “memberships,” we seem to be of two...




Asking For The Money: “If You Don't Ask You Don't Get” Generally, the first step in asking prospects to make a donation is to send them a letter...




In-Kind Gifts: How to Acknowledge and Recognize Them When you receive gifts of products, time and services, be aware that your organization...


Managing & Reporting Fund-Raising Campaigns How do you keep a fund-raising campaign on track? By being well organized, constantly monitoring progress, and...



After the Campaign



The Fallacy of Financial Ratios: Why Outcome Evaluation Is the Better Gauge of Grant Worthiness Talk of developing a system to evaluate...




Campaign Assessment and Review: What Was Accomplished and What Was Learned It's over. The campaign is finished. The thank-you's have...




Donor Surveys If we're going to ask people for money, it sure helps if they think highly of both our organization and its mission...





Development Team



A Development Director Needs More Than “a Smile and a Shoeshine,” But It's a Good Start This is the era of high-tech delivery of information...


Development Director Job Interview Questionnaire The interview form presented below is designed to elicit as much pertinent information as possible...






When Should a Non-Profit Organization Hire its First Development Director? The short answer is sooner rather than later! If a...




What's a Good Director of Development Worth? Non-profits with resources sufficient to engage professionals in key staff positions seem to find...




When the Development Officer Is Obliged to Raise Her or His Own Salary Too often, especially in smaller non-profit organizations, staff development...


How Large Should a Developent Staff Be? Over the years, I've received many queries about the organization of a development office...




Who Should Raise the Money from within Your Organization? The board of trustees must be the lifeblood of a non-profit organization's fund-raising and...


Supporting Organizations May Be the Fundraising Answer If and Only If... If you're thinking about creating a supporting organization for fundraising, be sure it's for the right reasons.




The Executive Director and Development Director It Can Be a Relationship Made in Heaven or Hell In a nonprofit organization, no single...




The Argument Against Paying Development Professionals Based on Amount of Funds Raised Few topics generate more heated discussion...





Wearing Those Development and Marketing “Hats” at the Same Time: A Bad Fit and a Headache For decades, I have heard about, observed, and...




Finance vs. Development? The receiving and the handling of donations made to non-profit organizations are simple to do, but very often poorly done...




Positioning Grant Writers For Success Some of the most heated discussion in the nonprofit world centers on grant writing. Why? Because so much...


Metrics Can Be a Grant Writers Nightmare Let's pretend you're the person in a nonprofit organization charged with seeking grants and that your boss...




How Can I Become a Non-Profit Fund-Raising Consultant? There comes a time when some non-profit development professionals begin thinking...




To Consult Or Not to Consult: That Is the Question To consult, or not to consult—that is the question. Or at least it would be if Hamlet were to ask it...




Consulting Agreement for an Annual Fund Campaign The following example of an annual fund development agreement between a non-profit...




Beginning a Career in Non-Profit Fund-Raising “How Do I Get Started In Fund-Raising?” This question has been posed to me countless times...




Sales Professional to Development Professional: A Workable Transition The primary and most direct way for sales professionals to obtain positions...




So, You Were Asked to Volunteer and Work on a Fund-Raising Campaign! As a businessperson, you are among the most sought-after volunteers...



eFund-Raising


It's A Brave New Digital World But Will This Strengthen Relationship? As the 20th century drew to a close, we had come to think of fundraising as...


Micro-Giving & Impulse Giving Online Micro-giving is most often thought of as the charitable donation of small increments of money from a single donor to...


Single Women Fundraising Sweet Spot Social media are a key way to reach single women—some of the best donors a nonprofit can find...