Fundraising Policies & Practices
All organizations and disciplines need to define the policies and practices by which they will operate, and nonprofits are no different. Development operations need to have a set of rules within which they will function.
They need to know what types of gifts they will accept from whom and with what conditions attached. They need to know who will ask and have guidelines for how that ask will be made. They need to have a uniform way of responding to and thanking donors.
An organization needs to know how it should organize and staff its development office and pay those who staff it. It needs to know where the legal lines are drawn and how to avoid crossing them.
In short, a nonprofit organization needs fundraising policies and practices so that it doesn’t have to make decisions on the fly or miss opportunities.
Articles about Fundraising Policies & Practices
Fitting Annual, Endowment, Capital, Sponsorship & Underwriting Campaigns into Your Organization’s Plans and then Making Them “Sing”Remember those great old movies with Mickey Rooney and Judy Garland? The ones in which the “kids” had a money-raising dilemma that perplexed and perplexed them. All of a sudden Mickey would light up with youthful exuberance and optimism. He’d turn to Judy, and say, “I know, let’s put on a show! We can do it!” An hour and a half later, after a liberal dose of movie magic, they’ve put on a production worthy of Broadway, the problem is solved, everybody has had a good time, and Mickey and Judy are in love. There are non-profit organizations that operate in much the same way. Faced with the dilemma of growing financial need outstripping static resources, officials of those organizations will turn to one another and say, “I know, let’s put on a fund-raising campaign!” Unfortunately there is little movie magic in the nonprofit world. Too often the campaign fails, the problem is still there, nobody has a good time, and love isn’t exactly what the campaign managers are feeling for one another. It’s not that fund-raising campaigns aren’t the answer to financial need. In the end, where else is a nonprofit organization to turn than to generous givers? The problem is that, unlike Mickey’s and Judy’s show, the current campaign isn’t the first or the only one the organization will put on. It has to fit into the context of an overall development plan. Today’s campaign, follows yesterday’s, and precedes tomorrow’s. The trick is to make sure that each and every one of an organization’s campaigns is successful. That’s the job of a general development plan. A Fund-Raising... read more
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