Managing campaigns

Designing a Communications Plan to Enhance Your Fund-Raising Campaign

by Tony Poderis · 2 Comments
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Don’t Confuse a “Communications Plan” with a “Marketing Plan” A well-conceived communications plan will be essential to the success of your campaign, especially in the case of a broad-based effort that is directed to the general public. As components of this plan, the case for support, campaign brochure, and publicity plan will create an awareness [...]

Making The Development Office a Fund-Raising “Clearinghouse”

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(It Makes for a More Perfect Fund-raising World) Introduction The fund-raising “left hand” not knowing what the “right hand” is doing when it comes to who is asking whom for how much, for which purpose, and when, has always been a common dilemma for non-profit organizations. So it was with mine. As I began my [...]

Membership Campaigns: The “How-To”

by Joyce Braun Poderis · Leave a Comment
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You want to introduce a membership campaign, preferably as part of the Annual Fund Campaign. Your objective is an expanded and reliable base of donors who renew their support year after year. Good thinking. Give yourself a pat on the back: An effective membership campaign can be one of your greatest assets and building it [...]

The Name Is the Game: Memberships and Named Gift Opportunities

by Tony Poderis · 1 Comment
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In the nonprofit world, when it comes to “memberships,” we seem to be of two minds. On the one hand are memberships that convey benefits in exchange for a fee, and on the other, those that recognize donors for gifts made. Fee-Based Memberships In fee-based memberships, a patron of The Metropolis Museum can “join” that [...]

Asking For The Money: “If You Don’t Ask You Don’t Get”

by Tony Poderis · Leave a Comment
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Generally, the first step in asking prospects to make a donation is to send them a letter. This is true no matter the type of campaign or potential size of gift. In the small-gifts division of an annual campaign the letter may be the only step, although I would recommend having it followed up by [...]

In-Kind Gifts: How to Acknowledge and Recognize Them

by Tony Poderis · 65 Comments
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When you receive gifts of products, time and services, be aware that your organization can be held in even greater regard by donors of such In-Kind gifts, should you express your gratitude in a meaningful way—in a manner far and above how these contributions are usually acknowledged by non-profit organizations. This can be accomplished in [...]

Managing & Reporting Fund-Raising Campaign Progress

by Tony Poderis · 1 Comment
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How do you keep a fund-raising campaign on track? By being well organized, constantly monitoring progress, and informing all campaign participants of that progress. The very reason for the pyramidal structure of a campaign committee is to simplify management. In the best of circumstances, the pyramid is constructed so that no person supervises more than [...]