Sources & prospects

Principal Fund-Raising Myth It’s common knowledge that corporations and foundations give most of the money to non-profit organizations Principal Fund-Raising Truth You go where money you think you can get is to be found in the greatest quantities and most of the time that means you look to the individual donor No fund-raising campaign should [...]

A number of resources provide listings of companies having gift programs that match contributions made by their employees to non-profit organizations. According to the grantor’s guidelines, such matching funds could be general in nature for support of almost any type of accredited non-profit favored by an employee, or a company might limit its matching funds, [...]

What a Major Giver is How to find them What you need to have in place before conducting a Major Gifts Campaign Your organization needs money. Big money. The kind of money you can’t raise by going out and asking for donations of $10, $20, $100, or perhaps even $1,000. Maybe you need the money [...]

No one would argue the fact that every fund-raising campaign needs a goal and that everyone connected with the campaign, including prospective donors, needs to be aware of that goal. Then why do people so often fight the setting of a goal for each prospective donor and sharing that goal with the prospect? Trustees often [...]

All of your organization’s fund-raising campaigns must have the leadership and the financial support of your Board of Trustees. The most important of those development efforts should be the raising of funds necessary to maintain and enhance your organization’s programs and services year after year. This is accomplished through the Annual Fund Campaign. The annual [...]

Many non-profit organizations exchange with other non-profits their mailing lists of people served, i.e. their clients, users, patrons, etc. They do this for marketing purposes, especially in the arts and culture world. And it could be said it is a good thing, in the spirit of cooperation and public service. But all too often the [...]

Pro Bono: “Especially for the Public Good” (Merriam-Webster) The dictionary definition of pro bono fits well with non-profit organizations, which themselves are also for “the public good,” according to the IRS description of how they must be created and operated. And the good, in the case of pro bono work, is what countless non-profit organizations [...]

A non-profit organization’s intention to solicit its vendors for cash contributions in support of its general operating campaign or a capital building or renovation project has a number of unique twists and turns which must be considered in detail before asking for the money. Soliciting a charitable gift based on a prospect’s wish to support [...]

Reaching out to foundations that have predetermined your organization is outside their area of interest can be challenging, and doing it wrongly can close doors forever. Private foundations are mandated by law to give away a certain percentage of their assets each year, but they can give their money how, when, and where they choose. [...]