A successful fundraising campaign begins with planning. If you haven’t planned well, your campaign is guaranteed to fail.
Articles about Campaign Planning
Fitting Annual, Endowment, Capital, Sponsorship & Underwriting Campaigns into Your Organization’s Plans and then Making Them “Sing”Remember those great old movies with Mickey Rooney and Judy Garland? The ones in which the “kids” had a money-raising dilemma that perplexed and perplexed them. All of a sudden Mickey would light up with youthful exuberance and optimism. He’d turn to Judy, and say, “I know, let’s put on a show! We can do it!” An hour and a half later, after a liberal dose of movie magic, they’ve put on a production worthy of Broadway, the problem is solved, everybody has had a good time, and Mickey and Judy are in love. There are non-profit organizations that operate in much the same way. Faced with the dilemma of growing financial need outstripping static resources, officials of those organizations will turn to one another and say, “I know, let’s put on a fund-raising campaign!” Unfortunately there is little movie magic in the nonprofit world. Too often the campaign fails, the problem is still there, nobody has a good time, and love isn’t exactly what the campaign managers are feeling for one another. It’s not that fund-raising campaigns aren’t the answer to financial need. In the end, where else is a nonprofit organization to turn than to generous givers? The problem is that, unlike Mickey’s and Judy’s show, the current campaign isn’t the first or the only one the organization will put on. It has to fit into the context of an overall development plan. Today’s campaign, follows yesterday’s, and precedes tomorrow’s. The trick is to make sure that each and every one of an organization’s campaigns is successful. That’s the job of a general development plan. A Fund-Raising... read more
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