Campaign Organization & Management
Common to all campaigns is the need for organization and management. The best campaign planning in the world will come to naught if the campaign is poorly executed or weakly managed.
Articles about Campaign Organization & Management
How and what development professionals are held accountable for are two of the most important questions nonprofit organizations and their fundraisers face. Accountability is a necessary tool for managing staff and fundraising efforts, but it is only as good as the...read more
How do you keep a fund-raising campaign on track? By being well organized, constantly monitoring progress, and informing all campaign participants of that progress. The very reason for the pyramidal structure of a campaign committee is to simplify management. In the...read more
Generally, the first step in asking prospects to make a donation is to send them a letter. This is true no matter the type of campaign or potential size of gift. In the small-gifts division of an annual campaign the letter may be the only step, although I would...read more