March 6. 2011: Blackbaud, the nonprofit-management software company, has released its 2010 Online Giving Report. A survey of 1,812 nonprofit organizations with at least 24 months of online giving data yielded a plethora of data. Here’s a look at a sampling of the numbers.
- 88% of the organizations had an least one gift of $1,000 or more
- 34.5% increase year over year in online giving to all organizations
- 55.6% increase year over year in online giving to organizations with total fundraising over $10 million
- 15.6% increase year over year in online giving to organizations with total fundraising between $1 million and $10 million
- 22% increase year over year in online giving to organizations with total fundraising less than $1million
- 7.6% of all donations were made online
A pdf of the complete report and its survey methodology can be downloaded from Blackbaud.