I recently received an email request purporting to come from the president of the alumni association of a large private university. It asked me to call the vendor who was preparing a new alumni directory so that I could verify my information. What a scam! The email did not come from the president of the [...]
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Nonprofit organizations are not entities with the principal mission to sell their goods and services in a way that maximizes the profit that reaches the bottom line. After all they are called nonprofits. However many nonprofits do have an earned income component. And all nonprofits need to respond to inquiries in a timely fashion, especially [...]
If you are managing a nonprofit or some aspect of a nonprofit’s fundraising and have not yet found yourself faced with the question of what to do about online social network participation, you will be—and more likely sooner rather than later. Year after year the data keeps piling up, and it says social-media use just [...]
by David Patterson · Leave a Comment
Filed under: Short Takes
Social Tagging: African Americans • Global Warming • PDF
Filed under: Short Takes
Social Tagging: African Americans • Global Warming • PDF
African American and Hispanic adults are more likely to make charitable donations online than Caucasian adults, according to a study jointly conducted by Georgetown University Center for Social Impact Communications and Ogilvy Public Relations Worldwide and released in June, 2011. Hispanics 39% African Americans 30% Caucasians 24% The study delineates beliefs regarding the support of [...]
by David Patterson · Leave a Comment
Filed under: Short Takes
Social Tagging: Annual Fund • CEO • NO • VP
Filed under: Short Takes
Social Tagging: Annual Fund • CEO • NO • VP
March 31, 2011: Sometimes you just have to wonder about an organization. The other day I received a solicitation letter for the annual campaign of a major nonprofit of which I am a member. The letter began “Thank you for your generous support of the (name). As a member you play an integral part in [...]
March, 18 2011: In the past decade, Google has provided a number of tools and opportunities that have been attractive and useful to nonprofits—everything from site search engines to grants for their AdWords program. Now they have announced on the Google for Nonprofits Blog a plan and new site to better organize those products and [...]
March 8, 2011: Today’s New York Times has a story on the revival of CARE packages. Those old enough will remember them from the 1940s and ’50s when actual boxes of food and other necessities were sent to people in need. The new CARE packages are virtual and offer people a way to designate donations [...]
March 6. 2011: Blackbaud, the nonprofit-management software company, has released its 2010 Online Giving Report. A survey of 1,812 nonprofit organizations with at least 24 months of online giving data yielded a plethora of data. Here’s a look at a sampling of the numbers. 88% of the organizations had an least one gift of $1,000 [...]
by David Patterson · 2 Comments
Filed under: Using New Media
Social Tagging: donor • foundations • planning
Filed under: Using New Media
Social Tagging: donor • foundations • planning
How the Smallest of Gifts Combined with the Impulse to Give Can Yield Real Results Micro-giving is most often thought of as the charitable donation of small increments of money from a single donor to a specific recipient. As it has developed in the past decade, it can be seen as a marketplace where philanthropic [...]
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