The Annual campaign may be the most common fundraising effort among nonprofit organizations. It exist primarily to offset the shortfall in income knows as the operating deficit. While principally a small-gifts campaign, an annual campaign may also solicit major donors and even some grant-making organizations for larger gifts.
In many ways the annual campaign is the bedrock of an organization’s fundraising efforts. That’s true in part because the breadth of outreach incorporated into the typical annual campaign makes it an important component of donor recruitment and retention. The annual campaign also gives an organization the opportunity to build a base of volunteer fundraisers and leaders it can then call upon for endowment and capital campaigns.
The annual campaign pays off in three ways. It reduces an organization’s operating deficit, helps build and maintain an organizational commitment to fundraising, and recruits and sustains a base of committed supporters.
Articles about Annual Campigns
The following example of an annual fund development agreement between a non-profit organization and a fund-raising consultant is suggested as a guideline for: Organizations having little or no experience in drafting such documents. Experienced development...read more
Many non-profit organizations serve individuals who pay very little or who are unable to pay anything in the way of fees for the services they receive. They generally are in no position to give even the smallest donation to their organizations' annual fund. In all...read more
An annual campaign is best described as a campaign conducted each and every year for the purpose of raising money to assist in paying a non-profit organization's regular, ongoing expenses. The money it raises is most commonly used to offset an operational deficit, but...read more
All of your organization's fund-raising campaigns must have the leadership and the financial support of your Board of Trustees. The most important of those development efforts should be the raising of funds necessary to maintain and enhance your organization's...read more